March 12, 2026
Steve Sellars recently joined the Patient Care Marketing Pros podcast, Walk Ins Welcome, for a timely conversation on where Urgent Care is headed and what operators need to know now. In the episode, Steve explores the future of Urgent Care, the policy and reimbursement pressures impacting operators and the work UCA is actively doing to strengthen the Urgent Care ecosystem nationwide.
Listeners will also get an exclusive preview of the upcoming 2026 Urgent Care Convention in Chicago, including why this year’s theme—Amplify—matters, what attendees can expect and how operators can maximize value from the exhibit hall, networking opportunities and the critical policy work happening behind the scenes.
Here’s why Chicago is a great Convention location (and easy to enjoy between sessions)
Staying at the Historic Hilton Chicago puts you in the middle of classic Chicago experiences—many within a short walk:
Whether you come for education, connection or innovation, you’ll leave ready to do more—and lead more.
Please note: book your hotel by March 16 to ensure you receive our special convention rate.
Members of the College of Urgent Care Medicine Board of Directors convened in person February 28-March 1 to set the organization’s strategic direction for the next five years.
Through collaborative discussion, the Board identified four priority goals:
These priorities are designed to create meaningful impact for members and the future of the specialty. More to come as this work progresses.
The College of Urgent Care Medicine proudly welcomes Michael Duplechain, MD, as a Fellow of CUCM. With more than two decades of Urgent Care experience, including long-standing service as a Medical Director, Dr. Duplechain has demonstrated exceptional clinical leadership, mentorship and commitment to quality care. His distinguished training, scholarship and peer endorsements reflect the highest standards of the College.
Becoming a Fellow is open to physicians, PAs, and NPs involved in Urgent Care medicine.
Advanced Practice Clinicians are invited to connect at the APC Meetup Breakfast during the Urgent Care Convention on Monday, April 13, from 7:15–8:30 a.m. in the Marquette Room.
Hosted by the College of Urgent Care Medicine APC Special Interest Group, the breakfast meetup offers casual networking and community building for NPs and PAs practicing Urgent Care medicine.
As members of the Celebration Committee, we want to extend a personal invitation to join us at the 2026 Foundation Celebration on Monday, April 13, during the 2026 Urgent Care Convention at the Historic Hilton Chicago Ballroom!
Why You Should Attend
This isn’t just a stunning night out — it’s a powerful fundraising event that fuels the Foundation’s educational campaigns and national awareness efforts, helping ensure Urgent Care’s vital role is recognized by the public, patients and payers. Your presence directly supports research, advocacy and education that strengthen our entire field.
Secure your spot, show your support and celebrate the future of Urgent Care with us.
Hope to see you there!
From the UCF Celebration Committee:
Andrea Malik Roe, Chair
Brooke Tomlinson, Chair
Luis de la Prida, MBA
April Gillam
Lou Ellen Horwitz
Urgent Updates are curated highlights of guidelines, reviewed by (and some directly coming from) Urgent Care clinicians. These highlights represent the actual intent of these articles and how they relate to the practice of Urgent Care medicine.
Take your leadership skills to the next level with The Manager’s Playbook: Lessons Learned in Urgent Care Leadership. This 27-episode course (15-20 minutes each) features candid conversations with seasoned Urgent Care leaders who have faced—and conquered—the same challenges you encounter. Gain actionable insights on leadership fundamentals, communication techniques, time management, team building, and handling difficult situations with confidence.
Who Should Enroll?
New and aspiring managers looking to develop essential leadership skills and navigate the complexities of Urgent Care management.
Learn from industry experts. Apply real-world strategies. Become the leader your team needs.
Expand your network. Join the cohort. Quarterly virtual networking events included!