To oversee content development and branding of communications from UCA and its affiliates to internal and external audiences. Includes oversight of content presentations for print and digital marketing and communications as well as coaching of and collaboration with internal and external teams to ensure continuity and ongoing evolution of identity. This role also directs public relations activities and campaigns using internal and external resources. In addition, this role serves as an integral part of senior leadership with accountability for leading collaboration within and across the organization toward exceeding shared goals.