July 4, 2024


Inside Urgent Care Episode 2

Featuring Lynda Gerberg, MD

In the second episode of the Inside Urgent Care podcast, we cover various aspects of pediatric Urgent Care with Lynda Gerberg, MD, the Lead Pediatrician/Director of Pediatrics at NY Cohen Children’s at Northwell Health GoHealth Urgent Care. This episode will show her path, how the practice is unique, creating autism-friendly centers and more — along with summertime safety concerns and tips. Listen in and share your stories.

2024 Clinician Compensation Report to Publish Soon

Complete Form for Report Availability

Complete and submit the form at the link below to be notified when the 2024 Clinician Compensation report is published and available to purchase. Those who completed the Clinician Compensation Survey will receive access to the national-level results found in the 2024 Compensation Report. The report compiles national data and trends in clinician compensation. 

Healthcare Labor Activity on the Rise: What Employers Need to Know

Campaign to Organize Doctors Nationwide

McDermott Employment and Healthcare Practice Groups invite you to explore the legal implications, challenges, and opportunities surrounding this critical matter on July 10 at 11 a.m. CT.
Union efforts targeting physicians and their employers, either individually or jointly, are expected to increase significantly. The American Federation of Teachers has recently initiated a campaign to “organize doctors nationwide,” following successful National Labor Relations Board (NLRB) elections by the Doctors Council SEIU. Recent NLRB updates have introduced expedited processes for union elections and recognition, which unions will utilize. Despite these challenges, they can be managed with prompt response plans, proactive and constructive next-generation engagement, and robust adherence to the National Labor Relations Act (NLRA).
Discussion topics will cover:
  • Recent campaigns organizing physicians and updates in NLRA regulations 
  • Factors motivating unionization in healthcare, including impacts from mergers, acquisitions, and COVID-19 
  • Strategies for proactive, efficient, and genuine direct engagement
  • NLRA compliance strategies

Easy Guide to Urgent Care Site Selection (SMART Report)

Check Out the Interactive Example Below

Urgent Care site selection is both an art and a science. It is a process which involves doing homework. In the long run doing your “due diligence” is the only way to justify making what will surely turn out to be a major financial investment. If you want to succeed it’s absolutely imperative that you employ a systematic and disciplined approach – one which is intended to minimize mistakes and maximize opportunities.

Report Sections:

  • County Medical Alternatives
  • Urgent Care Competition
  • Site Comparison Resources
  • Maps – Population Density, Crime Risk, Traffic Volume

For more details on the sections, see an interactive example of the Urgent Care SMART Report (Strategic Market Assessment Report). This Urgent Care SMART Report is a strategic market assessment tool designed to help you quickly analyze key strengths and weaknesses of a site. And it will help you discover how your site stacks up to other Urgent Care centers in similar markets based on key location metrics such as:


  • Demographics and Psychographics
  • Urgent Care Competition
  • Population Per Physician
  • Private Insurance and Medicaid
  • Personal Crime Index

Aetna Set to Reduce Reimbursements for Surgical Services at Urgent Care Centers

Begins September 1

Aetna will adjust its payment policy for surgical services provided in Urgent Care centers, as well as standalone centers.

They will start reimbursing these procedures at 75% of the agreed-upon rate. This update is a move to broaden the scope of their modifier 54 policy to encompass services rendered at locations with codes 20 and 49, which represent Urgent Care and independent clinics, respectively. Additionally, Aetna plans to apply similar reductions to payments for surgeries billed by nurse practitioners or physician assistants. For further updates on health plans, you can check out Texas Medical Association’s (TMA) Resource Center 

Podcast Now Live!

Our partner, Hippo Education, is thrilled to announce the release of Only Human: Real Clinician Stories, Unfiltered, a special audio series that dives deep into what it truly means to work in medicine. Hosted by Neda Frayha, MD, Only Human features genuine and raw stories from clinicians, providing a window into the personal and professional challenges they face.

This free limited series is an excellent resource for your team, offering perspectives on everything from navigating unexpected career changes to managing work-life balance and finding humor in the chaos. It’s more than just stories; it’s about fostering a deeper understanding and camaraderie that acknowledges the complex human behind the professional clinician.

Episode 1: How It Started… How It’s Going

Follow Sol Behar, MD on his journey from idolizing his childhood pediatrician to questioning his path in residency and ultimately finding his calling in pediatric emergency medicine. Join us as we explore how unexpected career twists led to fulfilling futures for three Hippo hosts.

Promoted by Hippo Education

UCA Affiliates

Read or Download Urgent Caring Q2 Today

Empowering Clinicians, Enhancing Quality of Care

It’s time for the second quarter edition of our carefully curated, peer-reviewed College publication.

In this issue you will find:

  • Editorials and Opinions from Keith Waldrep, MD and Roger Hicks, MD, FCUCM
  • Expert Insights on Urgent Care’s Role in Outbreak Response and Evidence-Based Management of Low-Voltage Shocks and Burns in Urgent Care
  • Case Studies on Forced Inversion Foot Injury in Young Adults and A Unique Case of Pediatric Foreign Body Ingestion
  • Urgent Updates and more

We hope you enjoy this issue. You may open the PDF in your browser or download a copy to read later.

Designation Statement:

The Urgent Care Association (UCA) designates this enduring material activity for a maximum of 3 AMA PRA Category 1 Credit(s)™. Physicians should claim credits only commensurate with the extent of their participation in the activity. Credits may be claimed for one year from the date of release of this issue.

Accreditation Statement:

This activity has been planned and implemented in accordance with the accreditation requirement and policies of the Accreditation Council for Continuing Medical Education (ACCME) through Urgent Care Association and the College of Urgent Care Medicine. UCA is accredited by the ACCME to provide continuing medical education for physicians.

The Latest Urgent Updates


Urgent Updates are highlights of guidelines from other groups, reviewed by Urgent Care physicians. These highlights represent the actual intent of these articles and how they relate to the practice of Urgent Care medicine.

Webinars, Podcasts and Education

Webinar: Thursday, July 11 | 2:00 p.m. CT

Effective CDI goes beyond data; provider collaboration improves documentation quality and reduces reimbursement risks.
• Integrate CDI to maximize reimbursement and increase payment velocity
• Manage workflow/processes with communication
• Demonstrate how to maintain compliance and reduce denials
• Illustrate metrics with Exdion’s Dashboard

Webinar: Thursday, July 25 | 12:00 p.m. CT

Infectious disease complaints represent 15-20% of visits to practitioners or well over 100 million visits per year in the U.S. A large number of these visits are associated with a subsequent prescription with rates of overprescribing of antibiotics at approximately 50% for respiratory conditions and >25% for other syndromes. Patterns of infectious syndromes have seasonal features with cases of sexually transmitted disease, urinary tract and wound infections more prominent during summer months. In this webinar, we will present common case scenarios, share targeted insights on the epidemiology of these syndromes, and illustrate how multiplex PCR (Polymerase Chain Reaction) with next-morning results can enhance diagnostic precision, treatment accuracy, and patient satisfaction.
  • An approach to the efficient evaluation of select summertime infectious disease complaints (patient interview, exam, and medical decision-making) in the busy urgent care setting.
  • Understand the rationale of PCR with next-morning results as a diagnostic insight to improve medical decision-making and treatment planning.
  • Review the epidemiology of select infectious disease syndromes that have a peak during the summertime. 
  • Discuss future directions in evidence evaluation on the use of multiplex PCR in the outpatient setting.

Webinar: July 11 | 12:00 p.m. CT

Join this free, live webinar to learn about the inception of a Grassroots Advocacy initiative that blossomed into a UCA success story.

Hosted by Director of Radiology at PM Pediatric Care and UCA 2024 Rising Star Awardee Chris Nugent, MBA, CRA, RT(R)(CT), the webinar will focus on Advocacy for Limited Scope X-ray Licensure in states that don’t outline a pathway.

The webinar will be available on-demand following the live event.

Webinar: July 18, July 25 and August 6 | 12:00 p.m. CT

Join us for three live sessions as we highlight UCA’s 2024 award recipients and important topics during the 2024 UCA Award Winner Webinar. The series will be available as an on-demand download 48 hours after live webinar.

July 18 – Exploring the Differential Diagnosis for the New Urgent Care Provider presented by Graig Straus DNP, APRN, CEN, FF/NREMT, FCUCM

July 25 – The Triumphs of Advocacy presented by Gerry Cvitanovich, MD

August 6 – Leadership: What It Takes to Make a Difference presented by Chris Nugent, MBA, CRA, RT(R)(CT)



Your purchase will include a registration link for each webinar – Registration is required to receive the join information and the recording.

  • Once purchased, click on each download link to register for each webinar (name and email address).
  • You’ll receive your login information to save to your calendar.

On Demand Webinar

Influenza remains a perennial public health threat, and urgent and convenient care providers serve an essential role in treating patients who become infected with the virus. This webinar will help you recognize patients at high risk of severe illness caused by the flu and determine when to use influenza antivirals. Importantly, you will also learn several strategies that can help you avoid inappropriate use of antibiotics. Watch now to enhance your flu season readiness and elevate the care you provide to your patients.


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