In the past decade, telemedicine has evolved from a tiny niche to a mainstream healthcare delivery system. The mantra for urgent care operators has been to rush adoption, integration and implementation of a telemedicine program. With large payers, drug companies and other large corporate entities all entering the market, price and margin will continue to drop as many of these organization are prepared to use telemedicine encounters as a loss leader to accomplish other strategic and financial objectives. This session will examine whether urgent care systems should race to embrace telemedicine or let it go and morph away from depending on episodic illness, their historical bread and butter.
Urgent Care Association