Content creation (content may be commercial in nature).
Due 3 weeks prior to webinar: date time of webinar and time zone, webinar title, 3-5 learning objectives and a one (1) sentence summary of your webinar, link to online registration page or page on your website that contains the registration link (speaker photos/bios, full description and additional information should live there), contact name, phone, and email for registration questions.
Webinar hosting on own software/presentation/recording/evaluation and follow up.
Any promotion outside of UCA promotion.
Two emails to entire UCA database promoting webinar (1x the week prior at UCA’s discretion, 1x webinar the day of).
At least one (1) mention of webinar in UCAccess eNewsletter (in order for the webinar to be included in the two (2) issues before your webinar, UCA must have all content five (5) weeks prior).
UCA social media mentions on UCA LinkedIn and UCA Twitter accounts, (at UCA discretion) will take place in the two (2) weeks prior.
Webinar will be available in the UCA Learning Center. It is your responsibility to send an updated URL for access – use this as an additional lead generator.
Historically, UCA has offered webinars at 1 p.m. CT, but you can offer them at any time of the day.
Be mindful of the length of your session (30-45 minutes of content with 15 minutes for Q&A seems to work well).
Keep your content informative and educational. (People tend to "tune out" if they sense a sales pitch.)
Provide takeaways and/or best practices.
If you have a Q&A session, allow ample time, and offer to follow-up offline if questions are not answered.