2023 Election Information

Congratulations to the new UCA Board Members and Officers!

After a close race, our 2023 election closed at 1 p.m. PT, and members at the Urgent Care Convention were the first to hear the results at the UCA Member Meeting.

We are pleased to introduce the new Board of Directors Members:

  • Tracey Davidoff, MD, FCUCM
    Danielle Bynum, OMC

And congratulations to our new Officers:

  • Secretary: Cassandra Barnette Donnelly, MD
  • President-Elect: Scott Prysi, MD

Thank you all for your dedication to our association and our industry!

2023 Board Candidates

Biography statements were submitted by each candidate.

Allury Arora Lal, MD – Founder, Chief Medical Officer at Urgent Care for Children

Allury Arora Lal, MD, a healthcare executive, is the founder, and Chief Medical Officer at Urgent Care for Children (UC4C). She received her medical degree in 2007 followed by healthcare management training and Pediatric residency training. Prior to co-founding UC4C, Allury worked as faculty at two top-notch university hospitals – at UT Southwestern, Dallas, Texas, and the University of Alabama, Birmingham.

UC4C is the second-largest Pediatric Urgent Care chain in the US and is headquartered in Birmingham, AL. The company bridges the gap of care between emergency rooms and pediatrician offices, in Alabama, Tennessee, and Louisiana. UC4C maintains continuity of care for children seeking quality after hours care by ensuring the patient’s medical home is kept in the loop. In collaboration with KultureCity Dr. Arora Lal spearheaded the launching of UC4C as the first sensory-inclusive Urgent Care center in the nation in 2019. She envisions that UC4C will be the leader in offering pediatric-focused Urgent Care in the nation in the near future. As a physician executive, she ensures that the company practices up-to-date with evidence-based medicine and an emphasis on ongoing learning. She fosters a culture of dependability, flexibility, adaptability, and a family-centric work environment in both her medical and corporate teams. In the face of the COVID-19 pandemic, the UC4C team was one of the first to bring coronavirus testing to the local communities, a tough feat conquered without compromising quality and convenient care for the children.

Some of her accomplishments in recent years include Birmingham Parents Top Doctor awards in 2018, 2109, and 2020, Birmingham Business Journal’s Top 40 under 40 in 2020, Birmingham’s 12 Emerging Influencers to know 2020, Who’s Who in Healthcare in 2021 and 2022, Women Who Shape the State Honoree 2022 and Leadership Birmingham class of 2023.


Danielle Bynum, OMC –Director of Operations at Gerald Champion Regional Medical Center

Danielle was born and raised in New Mexico. Ever since she can remember she had dreams of how she could serve and help others within the field of healthcare. During her college years she discovered her love for communication studies and talent for business administration. She had a unique interest in cultural studies along with public and population health, which led her to study abroad in Spain her junior year of her undergraduate degree, which she was convinced would lead her to traveling the world finding populations and people to serve.

While completing her graduate degree and beginning her career in healthcare, the unfortunate circumstance of her mother being laid off from her position occurred. When this happened, she decided to move back to her hometown to help her get on her feet and stabilize her living situation. When she moved back, she was fortunate enough to find an opportunity to serve the community she grew up in as Director of Operations for Physician Practices at Gerald Champion Regional Medical Center. The position allowed her to continue her pursuit of serving in healthcare while staying close to home, but little did she know she would fall in love with GCRMC as an organization as they entrusted her with several large projects to benefit and grow the community.

Currently she oversees 12 clinics for GCRMC, which include the following service lines: primary care, pediatrics, weight management, gastroenterology, pain management, Urgent Care, and a family medicine residency program. Within her service lines, she holds two accreditations: UCA Accreditation and ACGME Accreditation.

Tracey Davidoff, MD, FCUCM – Urgent Care Physician at Baycare Urgent Care

Tracey has practiced Urgent Care medicine for more than 15 years. She received her medical degree from St. George’s University School of Medicine, completed a residency in Internal Medicine in Paterson, New Jersey, and is Board Certified in Internal Medicine. Initially working as an Emergency Physician, she held faculty positions at the University of Rochester, the Rochester Institute of Technology Physician Assistant Program, and several other Physician Assistant and Nurse Practitioner programs. She is currently on the faculty of the Orlando College of Osteopathic Medicine. She has experience in all types of Urgent Care organizations from single owner-operator facilities to university-owned, hospital-based facilities. Her most recent position was in Orlando, Florida, providing Urgent Care to tourists at a popular theme park. She has recently transitioned to a new position with Baycare Urgent Care, based out of Tampa, Florida.

She has lectured extensively both locally and nationally on a variety of topics related to emergency medicine and Urgent Care medicine. She is active on the editorial board of JUCM and EB Medicine and has published many articles.

She has been an active member of the Urgent Care Association since 2011. After attending a conference and speaking with several board members, she discovered that she could make meaningful contributions to this organization. Initially appointed to the College board, she helped develop multiple programs shaping it into the viable institution it is today. At the conclusion of her term, she was Vice President. She remains an editor-in-chief of the Urgent Caring Quarterly publication, and an active member of the Clinical Response Committee. Now that she has rotated off the College Board, she feels she still has many ideas, a lot of energy, and much more to contribute. She would be honored to be a member of the Urgent Care Association Board.

Katina Holliday, FNP – Owner/Operator Urgent Care at the Pointe, PLLC | Executive Director at Holliday’s Helping Hands

Katina’s extensive clinical experience is only superseded by her vast education. Katina holds a Master of Science in Nursing, from the Family Nurse Practitioner Program of Azusa Pacific University in Azusa, CA. She holds her Bachelor of Science also from Azusa Pacific University. She obtained her Associate Degree in Nursing from Mississippi University for Women in Columbus, MS. Katina is a member of Sigma Theta Tau International Honor Society of Nursing, a member of the American Organization of Executive Nurses and a member of American Association of Nurse Practitioners. In addition to serving as the Chief Nursing Officer of Serenity Recuperative Care, she is currently the CEO of Holliday’s Helping Hands and Advance Nursing Services. Her list of accolades are just as numerous including the prestigious award from the Department of Health Services for her collaboration on the Recuperative Care Model, an award of honor from the Polytrauma/TBI clinic of the Veteran Affairs, Key to the City of her hometown, Aberdeen, MS and a Philanthropist Award.

Katina Holliday has chosen to combine her formal education and clinical experience into a holistic approach for her patients and clients. She considers not only the physical aspects of the illness, but the emotional and spiritual aspects that impact them as well. She believes that healing and wholeness are matters of the body, mind, and spirit. Katina impacts lives for the better; everywhere she goes she leaves it better than she found it, and leaves the fingerprints of her healing hands. Already her life’s work has strewn a path paved with love, compassion, and healing for others. Ms. Holliday’s impact on humanity will forever live on.

Suzanne Jackson, FACHE – Chief Operating Officer at HCA Healthcare Physician Services Group

Suzanne, an accomplished, multifaceted senior healthcare executive, is known for cultivating talent, achieving organizational excellence, scaling enterprise solutions, and creating integrated work systems that yield results.

As a result of her authentic, action-oriented leadership approach, Suzanne has successfully held progressive leadership roles over the past 25 years: Chief Executive Officer, Chief Operating Officer, Associate Administrator, and Healthcare Consultant. Currently Suzanne is the Chief Operating Officer for CareNow East, HCA Healthcare’s Urgent Care service line, the leading hospital-owned Urgent Care operator with over 270 Urgent Care centers across 19-plus markets and 12 states.

Suzanne’s expertise and strategic mindset is pivotal to the organization’s national growth agenda, increasing from 71 Urgent Care clinics to over 250 centers, while also leading the organization in earning national quality and patient safety accreditation through the Urgent Care Association (UCA).

Mrs. Jackson is a UCA Board Member, North Texas Chapter of Jack and Jill of America, Inc. Board Member, and committee member of UCA’s Commission on Diversity. Additional accolades consist of past Gubernatorial Appointment to the Commonwealth of Virginia Governor’s Council for Women, ACHE District 2’s Regent-At-Large, Board Member for the American Hospital Association’s (AHA) Institute for Diversity & Health Equity, AHA’s Equity of Care Awards Committee, ACHE’s Programs, Products, and Services Committee, and a Board Member of the UCA Foundation.

Suzanne earned a certificate in Diversity, Equity and Inclusion in the Workplace from the University of South Florida Muma College of Business, is a Fellow in the American College of Healthcare Executives (ACHE), and holds a master’s degree in Health Services Administration from the University of Michigan and bachelor’s degree from the University of Illinois Champaign.

Board Responsibilities

All UCA Board of Directors members are required to attend quarterly Zoom meetings and one in-person meeting (at the Urgent Care Convention) each year.

Each Director serves a three-year term, and can serve up to two consecutive terms. Board Officers are elected by the Directors.

View the current Board of Directors here.

Who is eligible to vote in the UCA elections for the Board of Directors?

Voting eligibility is based on the UCA Bylaws.

Individual Members: These members are identified someone who has purchased a membership for themselves, not someone who receives benefits from their organization’s membership. (Student and digital members are not eligible to vote.)

Organizations: Each member organization receives one ballot which is sent to the person identified as the key contact for UCA.  That key contact will cast the ballot on behalf of the organization.  Each ballot is then weighted based on the number of centers within the organization.

Members who do not currently have voting rights in the UCA Board Elections are:

  • Individual benefit recipients of an organizational membership. Benefit recipients are individuals tied to a membership purchased by their organization to provide benefits to their employees. The membership is owned by the organization and therefore the organization’s key contact will receive one ballot to cast on behalf of the organization.
  • Vendor Members
  • Student Members
  • Digital Members
  • Pre-opening Organizational Members

Organizational Ballot Weights